CLEAN ALTERNATIVES
page 79 SLATE I can’t do it, any more. JACKIE Do what? SLATE Haven’t I answered that? JACKIE Not specifically. SLATE Specifically? Working on the side of Evil in a world with so much of it, no one even recognizes it anymore. Where no one can call it by it’s name because the word got co-opted by presidential decree that misdirects the forces of good because evil is banality. And we keep searching for ten-headed dragons in the world, when it’s lizard skinned politicians wearing dark suits and blue ties who invoke God to do it’s dirty work, that change the history of the world with something it calls pre-emptive aggression, but only in oil rich areas of the planet. It’s gotten so ingrained, that you don’t know what you’re up against and I have to sound like an insane person to start to say what I mean. When it’s the only thing I can say. You figured something out. And I want in. JACKIE What is it I’ve figured out? SLATE You figured out how to turn it’s best weapon back on itself. JACKIE I did? SLATE You did. JACKIE What’s it’s best weapon? SLATE Money. Because the love of it is the root of all evil. No matter what Ayn Rand has to say. …It’s genius. JACKIE I don’t— SLATE It is. You use their best weapon against them every time you spend another one of their dollars to buy advertising that calls attention to the fact that your product is the only clean alternative to all the polluting coming out of their factories, not only carving into their market share, but exposing malignant warts on the very image they were trying to protect. You can’t tell me that’s not genius. JACKIE It’s common sense. SLATE
Are you kidding? Yes. But, in this world, what I see, common sense has risen so far above average it’s become the new genius. I mean, look what gets elected president. And the proof is in the numbers. Your sales are up thirteen hundred and sixteen percent. |